Back in our Oct. 2007 interview with with Charlie Day, I asked the It’s Always Sunny in Philadelphia star/executive producer about marketing.  More specifically, I inquired about if there had been any show-related merchandising ideas that had been thrown around “Anything along the lines of ‘It’s Always Sunny’ in-soles or bondage gear?“  Now, it looks like the cleverly absurd merchandising possibilities for the show creators are finally beginning to hit their stride.

Last night’s episode of the FX program revolved around the concept of the gang trying to capitalize off of a merchandising convention that was coming to town.  Various product concepts were presented by the crew, including a shotgun that blasts liquor, but in the long run, the only successful idea that garnered any interest from investros was Charlie‘s “Kitten Mittens“.  In the real world, however, another one of these ideas has actually been put into production and can be purchased by you through a website specially created for that purpose.  That’s right, DICKTOWEL.com actually exists.

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