THE FRENZY:

18 years after making a huge leap from short segments aired between skits on the Tracy Ullman Show into a huge primetime phenomenon going head to head with the formerly uncontested Cosby Show, the Simpsons have finally released their first major motion picture. Simply titled The Simpsons Movie, it is one film that refuses to be buried underneath blockbuster summer hits like Transformers. With the extensive and increasingly unorthodox marketing campaigns out there these days, The Simpsons Movie has upped the ante quite a bit. Even the paranoid and anti-social who have sold their computers and televisions to fund their crystal meth habits will have the opportunity to view the fruits of these marketing labors. They’ll be bombarded  with advertisements when they ride their rusted pink huffy bike from the local pawn shop down to buy that sweet, sweet glass through an Irock Camaro window in the parking lot of their neighborhood 7-11 and Burger King locations.   (more…)

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