When I started MonsterFresh.com, I didn’t expect it to receive the amount of traffic that it did and I definitely didn’t expect it to arrive so quickly.  I know that most people would view this as a positive dilema to be in, as do I, but I was left unprepared in a few areas.  I am still trying to taper down the responsibilities that I have outside of the site and to lock down a consistent writing staff.  Considering that I have been doing almost all of the writing, editing, photo imaging, research, etc. by myself lately, it has understandably affected the regularity of content.  Fortunately, I am more concerned with consistency of quality, rather than with having a consistent amount of content.  If that was my priority I could just swipe AP articles, turn MonsterFresh into a dump site for links, or, do what most of these internet “bloggers” do, which is take some bullshit photo of a celebrity from somewhere else and write a worthless dated comment underneath it.  Trust me, I don’t handle the site the way that I do because I am unaware of the traffic possibilities of a site like I CAN HAS CHEEZBURGER? but, allow me to finally and clearly state my feelings officially: “As far as I am concerned, that site can suck the stripes off of a zebras cock.” I find staring at kitten calendar images and eating Nilla wafers in gem sweaters to have the same emotionally diluted creepiness of Misery’s Annie Wilkes and to be born of a perversion that parallels taking whip-its in a terry cloth bathrobe to nugget porn.

The main issue that I am currently concerned with trying to remedy for the site is technological.  I tried to keep my life as low-tech as possible for years, and that’s part of why the internet medium and its possibilities are still fascinating to me.  I always hope, especially with the interviews, that the following messages come through of, “We don’t do anything outside the realm of attainability.  We don’t have any previous elite credentials.  We don’t even have access to very high-tech equipment, but we do care about real interactions and in representing and in writing from viewpoints that the majority of readers aren’t already drowning in.” Sure its validating to try and successfully build a shelter out of gum wrappers and have it shield you from a tornado, but eventually you might want to get some fucking wood, maybe even a little paint, and throw something together that you don’t have to hot glue or duct tape every other day just to keep it functional.  If I’m going to get photo passes for a Ween concert, I should be able to use that opportunity to get some choice shots fired off , if I want to throw it up on the site conveniently, I should have a decent digital camera, and, if I get a nice photo, I’m going to want the resolution to be good enough for me to be able to enlarge and mount the image.  I knew that I would be receiving a $500 check in the mail soon and that I needed to utilize the opportunity to help step it up in the technology department. (more…)

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